Privacy Policy
Understanding how your information is collected, used, shared, and protected when you interact with PRO Sports Medicine through our website and digital services.
Understanding Your Information
PRO Sports Medicine, formerly Arizona Sports Medicine, respects the importance of personal privacy and the confidentiality of medical information.
This Privacy Policy describes the categories of information that may be collected through our website, online scheduling, general inquiries, and related digital interactions.
It also explains common purposes for using information, the role of external service providers, and how individuals can contact us regarding privacy-related questions.
Medical records and protected health information may be subject to additional federal and state privacy requirements, including HIPAA where applicable.
Important Privacy Distinctions
Explore Our Privacy Practices
Select a section to review how different categories of information may be handled.
Information We May Collect
Depending on how you interact with our website and digital services, information collected may include the following categories.
Information You Provide
- Contact information: Name, email address, telephone number, and other details submitted when contacting us.
- Appointment information: Details provided when requesting or scheduling an appointment.
- General inquiries: Questions, service interests, and communications submitted to the practice.
- Newsletter information: Email addresses and preferences submitted through optional subscription forms.
- Other information: Information voluntarily provided through accessible digital forms or communication channels.
Technical Information
Website technologies and service providers may collect technical information such as IP address, device type, browser type, operating system, pages visited, approximate location inferred from network information, and interactions with website features.
Health-Related Information
Information entered into patient registration, appointment, clinical intake, or other health-related systems may include medical or sensitive personal information. Such information may be subject to additional confidentiality protections and separate notices.
↑ Back to Policy DirectoryHow Information May Be Used
Information may be used for purposes related to operating the website and providing requested services.
- Responding to inquiries and requests for information.
- Facilitating appointment requests and scheduling.
- Communicating information about requested services.
- Supporting patient registration, treatment, billing, and healthcare operations where applicable.
- Sending newsletters or promotional communications consistent with applicable consent and legal requirements.
- Operating, maintaining, analyzing, and improving website functionality.
- Detecting potential misuse, fraud, or security concerns.
- Complying with legal, regulatory, professional, and contractual obligations.
The purposes applicable to protected health information are also addressed in the practice's separate Notice of Privacy Practices.
↑ Back to Policy DirectoryThird-Party Services and Information Sharing
Our website may connect visitors with external services that support scheduling, communications, hosting, payments, analytics, or other operational functions.
Examples of External Services
- Squarespace: Website hosting and website-related functionality.
- DrChrono: Electronic health records, appointment scheduling, and related clinical functions, as applicable.
- Dialpad: Business phone and messaging communications, as applicable.
- Google Maps: Location and directions functionality when accessed through the website.
- Other providers: Services used for payment processing, website functionality, analytics, or related operations, where enabled.
Information may also be disclosed when required by law, to support permitted business operations, or as otherwise authorized or required under applicable privacy rules.
When you follow a link to an external service, that service may apply its own privacy policy and terms. This website policy does not replace those separate disclosures.
Where protected health information is involved, disclosures must meet applicable healthcare privacy requirements, including relevant contractual arrangements and authorization requirements.
↑ Back to Policy DirectoryHIPAA & Medical Privacy
Information collected in connection with medical evaluation, treatment, healthcare payment, and related clinical operations may constitute protected health information under HIPAA when the law applies.
A medical practice's Notice of Privacy Practices explains how covered health information may be used and disclosed, the individual's rights regarding that information, and the practice's corresponding legal duties.
Examples of Patient Rights
- Requesting access to medical records.
- Requesting corrections to certain health information.
- Requesting restrictions on certain uses or disclosures.
- Requesting confidential communications.
- Requesting an accounting of certain disclosures.
- Receiving a copy of the Notice of Privacy Practices.
- Filing a privacy complaint without retaliation.
This website Privacy Policy is not a substitute for the clinic's HIPAA Notice of Privacy Practices. Patients may request the current notice and information about exercising applicable HIPAA rights by contacting the clinic.
HIPAA rights and requirements depend on the nature of the information, the person or organization holding it, and applicable law.
↑ Back to Policy DirectoryCookies, Analytics & Website Technologies
Websites commonly use cookies and similar technologies to maintain functionality, understand traffic patterns, remember certain preferences, and support website security.
Depending on the services and features enabled on this website, cookies or similar technologies may be placed by our website platform or connected third-party providers.
Cookie Categories
- Essential technologies: Used to support fundamental website operation.
- Performance and analytics: May help understand site performance and visitor interactions.
- Functional technologies: May support user preferences and embedded services.
- Optional advertising technologies: May be used only if such tools are enabled and permitted under applicable requirements.
Browser controls may allow you to block, delete, or limit certain cookies. Disabling essential functionality may affect some website features.
Healthcare-related website tracking technologies require particular care because information collected through certain interactions may be sensitive or subject to additional legal protections.
↑ Back to Policy DirectoryEmail, Phone Calls & Text Messaging
When you contact PRO Sports Medicine by phone, text message, or email, information you provide may be processed through the relevant communication systems and retained as appropriate for operational, clinical, or legal purposes.
Appointment & Service Communications
Contact information may be used to respond to an inquiry, address an appointment request, or provide information related to a service you requested.
Optional Marketing Communications
If you voluntarily subscribe to an email newsletter or otherwise provide appropriate consent, you may receive related communications consistent with applicable law.
Marketing email messages should include an appropriate method for unsubscribing. Any marketing text message program must meet applicable consent and opt-out requirements.
SMS Privacy
Standard SMS communications may involve mobile carriers and messaging service providers. The confidentiality and delivery of these messages can depend on the systems used.
Avoid sending detailed medical histories, diagnostic reports, identification documents, or other sensitive health information through general SMS or ordinary email. Contact the clinic for instructions on an appropriate secure communication method.
Consent to receive promotional communications is distinct from consent for necessary clinical or administrative communications. Preferences and opt-out requests are handled according to applicable law and the communication program involved.
↑ Back to Policy DirectoryInformation Security & Retention
We recognize the importance of appropriate safeguards for personal and health-related information.
Applicable security obligations vary depending on the information, the systems that process it, and the legal requirements governing those systems.
Information may be retained for periods necessary to support the purposes for which it was collected, meet applicable record-retention requirements, resolve disputes, and comply with legal or professional obligations.
Retention periods may differ for website inquiries, appointment records, clinical records, billing information, and communications.
No internet transmission, communication platform, or information-storage system can be guaranteed completely secure. Individuals should avoid transmitting sensitive information through channels not intended for that purpose.
Your Rights & Privacy Requests
Depending on the circumstances and applicable law, individuals may have rights relating to personal information.
You may contact the clinic to ask questions about information associated with your interactions or to submit an applicable privacy request.
Examples of Requests
- Asking what information is maintained about you, when legally applicable.
- Requesting correction of certain inaccurate information.
- Requesting deletion where permitted or required by law.
- Updating optional communication preferences.
- Requesting information about how your data is used.
- Submitting a concern about privacy practices.
Requests may be subject to verification, legal exceptions, and record-retention requirements.
Requests involving protected health information are evaluated under the applicable medical privacy rules and Notice of Privacy Practices.
Contact Us About PrivacyChildren's Information & External Links
Children and Minors
This general informational website is not designed to solicit personal information directly from children under 13.
Healthcare services involving minors are subject to applicable consent, confidentiality, and medical-record requirements.
If you believe a child has submitted personal information through an inappropriate website channel, contact the office for review.
External Links
The website may provide links to appointment platforms, educational resources, maps, related businesses, or external websites.
External websites operate under their own policies and data practices. We encourage users to review those policies before submitting information.
↑ Back to Policy DirectoryChanges to This Policy
This Privacy Policy may be updated to reflect changes in website services, technology, operational practices, or applicable laws.
An updated version may be posted on this page with a revised effective date. Additional notice will be provided when required by law.
Visitors are encouraged to review the policy periodically.
October 13, 2026. This date should be changed to the actual date this reviewed policy becomes effective.
Contact PRO Sports Medicine
Contact our office for general privacy questions or to request the appropriate process for a confidential medical-information inquiry.
Office Contact Information
Formerly Arizona Sports Medicine
Tempe, AZ 85282
Privacy-Related Requests
Additional Information & Patient Services
Access appointment scheduling, general patient information, and our related health optimization resources.
Contact & Appointments
Find office information, scheduling options, directions, and contact details.
Contact PRO Sports Medicine →Frequently Asked Questions
Explore answers about clinical services, insurance, treatment options, and office procedures.
Visit Patient FAQ →PRO Foundations
Access the PRO Foundations Patient Portal for program information and approved patient resources.
Explore PRO Foundations →Have Questions About Privacy or Your Care?
Our office can help direct you to appropriate resources for administrative privacy questions, medical records, and scheduling.
PRO Sports Medicine
2034 E Southern Ave, Suite O
Tempe, AZ 85282
480-400-6225
This website Privacy Policy describes general website and digital-information practices. It does not replace the clinic's separate HIPAA Notice of Privacy Practices or override rights provided under applicable law.
Medical emergencies should not be communicated through this website or ordinary messaging. For emergencies, call 911.
PRIVACY POLICY
Effective Date: February 1, 2023
At Arizona Sports Medicine, we respect your privacy and are committed to protecting your personal
and health information. This Privacy Policy explains how we collect, use, and safeguard your data
when you interact with our website or services. By visiting our website or becoming a patient, you
agree to this policy.
1. Information We Collect
a. Personal Information
- Name, contact details, and date of birth
- Health and medical history (as submitted during appointments or intake)
- Insurance and billing information
b. Technical Information
Our website may collect basic usage data (e.g., IP address, browser type) through cookies or
analytics tools to improve functionality.
c. Communication Records
Emails, contact forms, and messages sent to our office may be securely stored to help manage your
care and improve our services.
2. How We Use Your Information
We use your information to:
- Provide and coordinate medical care- Schedule appointments and manage billing
- Respond to inquiries or follow-up requests
- Improve service quality and clinic operations
We do not sell or share your personal information for marketing purposes.
3. Sharing of Information
Your information may be shared with:
- Medical professionals involved in your care
- Health insurance companies as required for billing
- Third-party service providers who support clinic operations (e.g., software vendors, labs)
- Regulatory authorities as required by law
All vendors and partners are required to comply with strict confidentiality and security standards.
4. HIPAA Compliance
We comply with the Health Insurance Portability and Accountability Act (HIPAA). All health
information is handled in accordance with federal privacy and security requirements. A copy of our
full Notice of Privacy Practices is available upon request.
5. Staff Training and Privacy Oversight
All employees and contractors at Arizona Sports Medicine receive HIPAA training at hire and
annually thereafter. Additional training is conducted if new regulations or systems are introduced, or
if any error or complaint occurs.We routinely review internal policies and audit our systems to maintain compliance and high
standards of data protection.
6. Online Activity and Reviews
We are not responsible for information you choose to share publicly in online reviews or on
third-party websites. Any response we provide to public comments will never include protected
health information.
7. Policy Updates
We may update this Privacy Policy as needed. Any changes will be posted on our website with an
updated effective date.